FLORSHEIM PRIVACY POLICY

Privacy Policy Last Updated: November 2024

Florsheim, which is a brand of the Weyco Group, Inc., ("Florsheim" or "Company") respects your privacy and understands the importance of protecting the Personal Information you provide to us when you use our website, Florsheim.com (the "Site"), visit our stores, or when you interact with us over phone or email. We have created this privacy policy ("Privacy Policy") to explain the categories and sources of Personal Information that we collect, and how we use, share, and protect that Personal Information.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. WE MAY MODIFY THIS POLICY AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE. MATERIAL CHANGES WILL BE CONSPICUOUSLY POSTED ON THE SITE OR OTHERWISE COMMUNICTED TO YOU.

PLEASE SEE "YOUR STATE SPECIFIC PRIVACY RIGHTS" IN SECTION 13 AT THE BOTTOM OF THIS POLICY FOR ADDITIONAL TERMS THAT MAY APPLY TO YOU.

1. Categories of Personal Information We Collect

We collect Personal Information (also referred to as "Personal Data") from consumers in operating our Company. Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household ("Personal Information"). Personal Information does not include publicly available information, de-identified, or aggregated information that does not include personal identifiers.

We also collect information you directly provide when you use the Messaging Service. For example, we collect the phone number and/or email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages. We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service. For example, we use cookies to track the items in your Shopping Cart and may use that information to send you triggered text campaigns (e.g., sending you personalized text messages such as shopping cart reminders, browse reminders). No mobile information will be shared with third parties/affiliates for marketing purposes. All the above categories exclude text messages.

We collect the following categories of Personal Information and have provided examples of the types of Personal Information collected under each category and how long we retain that information in the chart below. Our retention periods vary based upon the need to provide customer service, to operate our business, and maintain business records, including for legal reporting requirements, legal obligations, and contractual obligations.

Identifiers

Examples of Identifiers We Collect: Name, month of your birth date, email address, IP address, mailing address, billing address, shipping address, telephone number, user ID, password, and name of a gift card recipient.

How Long We Retain Identifiers: We retain this information for so long as we need it for any business or legal purpose.

Protected Classification Information

Examples of Protected Classification Information We Collect: For employees, we may collect information about your gender, ethnic origin, and eligibility to work in the U.S.

How Long We Retain Protected Classification Information: We retain this information for as long as required by law.

Customer Records

Examples of Customer Records We Collect: We use PCI-compliant third-party payment processors to collect credit card, debit card, and other bank information when you make a payment. We DO NOT collect any payment information ourselves and the payment processors do not share that information with us. If you want more information about how the payment processors collect, use, and share your payment information, we recommend you visit their websites at Authorize.net, PayPal or Amazon Pay.

How Long We Retain Customer Records: We retain an authorization code generated by the payment processors to confirm your payment for so long as required for any business or legal purpose.

Commercial Information

Examples of Commercial Information We Collect: Purchases and purchasing history, shopping cart and shopping cart history, type of product and product attributes such as shoe size. Products or services you considered, content of texts or emails you sent to us, content of messages you write while using our customer service chat feature, authorization code from purchases, your customer loyalty information, and any feedback or reviews you have submitted.

How Long We Retain Commercial Information: We retain this information for so long as you maintain an account with us, while we keep a business relationship with you, and for so long as required for any other business or legal purpose.

Internet Activity

Examples of Information We Collect Through Internet Activity: Electronic device identifiers, hardware information, operating system version, browser type and version, browser language, media access control (MAC), screen resolution, cookie information, search history on our website, access times, and referring website URLs, and IP address, online ads you view before coming to the Site, keyboard strokes, mouse movements and clicks, scrolling, text input, page loading time and errors, your internet service provider, or application.

How Long We Retain Internet Activity: We retain this information for so long as you maintain an account with us, while we keep a business relationship with you, and for so long as required for any other business or legal purpose.

Geolocation Data

Explanation of Geolocation Data: Imprecise location information, like the city associated with your IP address.

How Long We Retain Geolocation Data: We retain this information for so long as you maintain an account with us, while we keep a business relationship with you, and for so long as required for any other business or legal purpose.

Professional or Employment Information

Examples of Employment Information We Collect: Information you submit when you apply for a job or that you provide to us for your employment, including work history and information used to check references, and background check information for felonies & misdemeanors.

How Long We Retain Employment Information: We retain this information for as long as required by law.

Education Information

Examples of Education Information We Collect: Information you submit when you apply for a job or that you provide to us for your employment.

How Long We Retain Education Information: We retain this information for as long as required by law.

Inferences Drawn from other Personal Information

Examples of Inferences We Collect or Create: Inferences drawn from the categories of Personal Information we collect are used to determine the likelihood to purchase additional products based upon past purchases.

How Long We Retain Inferences: We retain this information for so long as you maintain an account with us, while we keep a business relationship with you, and for so long as required for any other business or legal purpose.

2. SOURCES OF PERSONAL INFORMATION WE COLLECT

We collect Personal Information (i) you provide to us or service providers acting on our behalf through your access, use of, or interaction with the Site, (ii) that is collected automatically using technology, and (iii) from third-party sources.

INFORMATION YOU PROVIDE TO US OR SERVICE PROVIDERS ACTING ON OUR BEHALF

Orders. When you place an Order or when we process a return.

Communications. When you communicate with us, including by email, regular mail, customer service chat message, texting, or phone.

Offers and Promotions. When you sign up for previews, offers, discounts, promotions, and other electronic communications regarding our products.

Ratings and Feedback. When you provide ratings and feedback regarding our products or the Site.

Site Visits. Information you provide us directly when you visit and use our Site.

Sweepstakes. When you enter a sweepstakes, contest, or other promotion.

Gift Cards. When you purchase a gift card through the Site, we collect any messages and other information that you may provide, such as the name and address of the gift card recipient. Gift card purchases are subject to the terms of our gift card program.

INFORMATION WE AND THIRD PARTIES ACTING ON OUR BEHALF COLLECT AUTOMATICALLY

Types of Information Collected Through Technology. We use technology including third-party cookies to automatically collect certain Personal Information when you visit our Site. For example, this technology may collect information such as the websites you visit before or after you visit the Site, online advertisements presented to you before visiting the Site, pages you click on our Site, your IP address, location information, keyboard activity, search requests, cookie information, browser type, operating system, media access control (MAC), date and time you visit the Site, the amount of time spent on the Site, and the device you use to access the Site.

Account Activity. This third-party technology may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account. For example, if you use the Site while signed into your account, we will collect information on how you use your account and the Site, for example, the items and information that you add to your wish lists.

Cookies & Other Tracking Technologies. We use third-party cookies, session replay software, web beacons, pixel tags and other tracking technologies when you use our Site. To learn more about how we use third-party technology and your options to limit the data collected from our Site, see How We Use Analytics and Targeted Advertising in Section 4 below.

INFORMATION WE COLLECT FROM THIRD-PARTY SOURCES

We may collect Personal Information from various third-party companies, analytics and targeted marketing advertisers, Social Media sources, and public sources. We may combine that data with Personal Information or other data we collect.

3. PURPOSES FOR COLLECTING AND USING YOUR PERSONAL INFORMATION

Below, we explain (a) the purposes for which we collect your Personal Information, (b) the entities with whom we disclose or share your Personal Information to provide services for us and (c) the third-party entities with which we "share" your Personal Information to serve you with targeted advertising, to perform analytics or for related purposes.

We conduct targeted advertising when we show you ads based on your Personal Information and the products we believe may interest you.

We do not use your Personal Information for profiling. Profiling occurs when an entity uses Personal Information and software to make a determination about an individual that has legal or similarly significant effects, like whether the individual is creditworthy or a qualified job applicant.

Florsheim uses the Personal Information we collect for the following purposes:

To Communicate With You

Activities Related to the Purpose: To communicate with you; to answer your questions; to respond to your requests; to keep our information up to date; to create an account; to market to you; to provide notifications to you; and, to provide customer service.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Internet Activity, and Geolocation Data.

Categories of Personal Information Disclosed: Identifiers, Commercial Information, Internet Activity, and Geolocation Data.

Entities to Whom the Personal Information is Disclosed: Service providers; professional advisors

Is the Personal Information shared/sold or used for targeted advertising? Yes.

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Commercial Information, Internet Activity, and Geolocation Data.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Third Parties to Whom the Personal Information is Shared or Sold: Social Media and third-party advertising partners.

For Online Account Creation and Maintenance

Activities Related to the Purpose: To create an account; to maintain your password; and to maintain your account settings and wish lists.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Internet Activity.

Categories of Personal Information Disclosed: Identifiers, Commercial Information, Internet Activity.

Entities to Whom the Personal Information is Disclosed: Our website hosting service provider.

Is the Personal Information shared/sold or used for targeted advertising? Yes

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Commercial Information, Internet Activity.

Third Parties to Whom the Personal Information is Shared or Sold: Analytics service providers and advertising partners.

Processing Your Orders

Activities Related to the Purpose: To allow you to place orders; to process, fulfill and ship your orders; to communicate with you about your purchase; to maintain your account information; to provide customer service; and to facilitate the return of purchased products in accordance with our Company policies.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Customer Records, Commercial Records, Internet Activity, and Inferences.

Categories of Personal Information Disclosed: Identifiers, Commercial Information, and Internet Activity.

Entities to Whom the Personal Information is Disclosed: Service providers, packaging and mailing companies, and affiliated companies.

Is the Personal Information shared/sold or used for targeted advertising? Yes

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Commercial Information, and Internet Activity.

Third Parties to Whom the Personal Information is Shared or Sold: Third-party advertising and data analytics partners.

To Improve Our Products and Customer Service

Activities Related to the Purpose: To improve our products and your customer experience, transcribing and summarizing customer service chat conversations.

Categories of Personal Information Collected to Achieve the Purpose: Commercial Information, Identifiers, Inferences, and Internet Activity.

Categories of Personal Information Disclosed: Commercial Information, Identifiers, Inferences, and Internet Activity.

Entities to Whom the Personal Information is Disclosed: Customer service providers, website hosting provider.

Is the Personal Information shared/sold or used for targeted advertising? Yes

Categories of Personal Information shared/sold or used for targeted advertising: Commercial Information and Internet Activity.

Third Parties to Whom the Personal Information is Shared or Sold: Third-party advertising and data analytics partners.

To Operate our Site and to Enhance Your User Experience

Activities Related to the Purpose: To operate the Site and to improve the functionality of the Site; to improve your experience when you visit the Site or place an order from the Site; to develop and improve the content, materials, products, and services that we make available through the Site; to inform you of marketing and communication plans and strategies; to evaluate user needs, customize Site content, improve your browsing experience; and to notify you of new features of our Site.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers and Internet Activity.

Categories of Personal Information Disclosed: Identifiers and Internet Activity.

Entities to Whom the Personal Information is Disclosed: Our website hosting service provider and internet service providers.

Is the Personal Information shared/sold or used for targeted advertising? Yes.

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers and Internet Activity.

Third Parties to Whom the Personal Information is Shared or Sold: Third-party advertising and data analytics providers.

For Targeted Advertising, Marketing, and Promotional Purposes

Activities Related to the Purpose: To share advertising to you about products we believe may be of interest to you; to send you promotions, and to notify you of new services, products, or programs; to customize content and to improve our ability to contact you; to enhance our marketing capabilities; and to inform marketing and communication plans and strategies.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Geolocation Data, and Internet Activity.

Categories of Personal Information Disclosed: Identifiers, Commercial Information, and Internet Activity.

Entities to Whom the Personal Information is Disclosed: Marketing service providers, and email and SMS service providers.

Is the Personal Information shared/sold or used for targeted advertising? Yes

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Commercial Information, and Internet Activity.

Third Parties to Whom the Personal Information is Shared or Sold: Third-party advertising and analytics providers, and Social Media companies.

To Perform Analytics

Activities Related to the Purpose: To improve the content of the Site; to enhance users' experience when visiting our Site; to improve users' customer service experience; and to customize the content and/or layout of the pages on our Site.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Geolocation Data, and Internet Activity.

Categories of Personal Information Disclosed: Identifiers, Commercial Information, and Internet Activity

Entities to Whom the Personal Information is Disclosed: Customer service provider, analytics service providers.

Is the Personal Information shared/sold or used for targeted advertising? Yes.

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Commercial Information, and Internet Activity.

Third Parties to Whom the Personal Information is Shared or Sold: Analytics service providers.

To Protect our Legal Rights and the Rights of Third Parties

Activities Related to the Purpose: To protect our legal rights; to bring a legal action against anyone who may be causing harm to us, our employees, the Site, or other users of the Site; to respond to subpoenas, court orders and other legal processes.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Internet Activity and Protected Classifications.

Categories of Personal Information Disclosed: Identifiers, Protected Classifications, Commercial Information, Internet Activity, Geolocation Data, Employment Information, and Education Information.

Entities to Whom the Personal Information is Disclosed: Professional advisors, law enforcement, courts and other government agencies.

Is the Personal Information shared/sold or used for targeted advertising? No.

Categories of Personal Information shared/sold or used for targeted advertising: Not applicable.

Third Parties to Whom the Personal Information is Shared or Sold: Not applicable.

Accommodations

Activities Related to the Purpose: To accommodate your requests for ADA related accommodations when you use the Site.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers.

Categories of Personal Information Disclosed: Identifiers.

Entities to Whom the Personal Information is Disclosed: Our website hosting service provider

Is the Personal Information shared/sold or used for targeted advertising? No.

Categories of Personal Information shared/sold or used for targeted advertising: Not applicable.

Third Parties to Whom the Personal Information is Shared or Sold: Not applicable.

To Operate Our Business

Activities Related to the Purpose: To facilitate transactions; to inform our business strategies; to understand the Site's demographics and user preferences; to evaluate job applications; to provide data processing services, to manage profiles; and to help you find one of our store locations.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Protected Classifications, Geolocation Data, and Internet Activity.

Entities to Whom the Personal Information is Disclosed: Our website hosting service provider; job applications service provider; and parties to proposed or actual business transactions in the case of a change of control or bankruptcy.

Is the Personal Information shared/sold or used for targeted advertising? Yes.

Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Internet Activity, and Geolocation Data.

Third Parties to Whom the Personal Information is Shared or Sold: store location mapping business partner.

Job Applications

Activities Related to the Purpose: To enable you to fill out our job application and submit application materials; to enable email communications; and, to process and track job applications.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Protected Classifications, Employment Information, and Education Information.

Categories of Personal Information Disclosed: Identifiers, Protected Classifications, Employment Information, and Education Information.

Entities to Whom the Personal Information is Disclosed: Job applications service provider.

Is the Personal Information shared/sold or used for targeted advertising? No.

Categories of Personal Information shared/sold or used for targeted advertising: Not applicable.

Third Parties to Whom the Personal Information is Shared or Sold: Not applicable.

Employment Purposes

Activities Related to the Purpose: We may collect Personal Information for background checks, drug screenings and others information from employees as relevant to their employment.

Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Protected Classifications, Employment Information, and Education Information.

Categories of Personal Information Disclosed: Identifiers, Protected Classifications, Employment Information, and Education Information.

Entities to Whom the Personal Information is Disclosed: background check vendor, drug screening vendor, and job application management service provider.

Is the Personal Information shared/sold or used for targeted advertising? No.

Categories of Personal Information shared/sold or used for targeted advertising: Not applicable.

Third Parties to Whom the Personal Information is Shared or Sold: Not applicable.

4. HOW WE USE ANALYTICS AND TARGTED ADVERTISING

We use both analytics services and targeted advertising cookies in connection with your use of the Site. We use cookies, web beacons, pixel tags and other tracking technologies (collectively "Cookies") on our Site to automatically collect information. A cookie is a small text file that our Site saves onto your computer or device when you use the Site. A Cookie can either be a "session" Cookie or a "persistent" Cookie. Session Cookies exist only for so long as you are visiting the Site and are typically deleted when you exit your web browser. Each time you visit a site that has implemented a persistent Cookie, the persistent Cookie is renewed, and that Cookie will remain active until its predetermined expiration date. You can manually delete persistent Cookies through your browser settings.

Most browsers automatically accept Cookies. You can disable this function by changing your browser settings, but disabling Cookies may impact your use and enjoyment of the Site. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site. You can manually delete persistent Cookies, or Cookies that track your activity across websites, through your browser settings.

If you opt in to our Text Messaging Service, Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt outs you request, you may still see our ads.

Analytics Tools

We use Google Analytics and other third-party analytics provider software tools on our Site to learn more about how visitors navigate the Site and view content. These third-party analytic providers set Cookies when you visit our Site and then your web browser automatically sends data to them such as URLs of the websites that you visited prior to visiting the Site, when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. These third-party analytics providers provide Florsheim with analytical information that we use to improve the Site, to make sure it is easy to use and to develop content that is both interesting and customized.

Google Analytics and Its Advertising Features. We have enabled and implemented the following Google Analytics Advertising Features: Remarketing with Google Analytics, Demographics and Interest Reporting, Segments, DoubleClick Campaign Manager Integration, and DoubleClick Bid Manager Integration. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics opt-out browser add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. Opting out will not affect your use of the Site. For more information on how Google uses Personal Information, visit Google's Privacy Policy and Google's page on How Google uses data when you use our partners' sites or apps.

Session Replay Technology: Heap Analytics and Noibu. We have implemented and use session replay tracker services offered by Heap Analytics and Noibu. The session replay tracker service allows us to collect information about how you navigate our Site including your browser and device information, IP address, geolocation, date, and time you visited the Site, your customer ID name, and your activity on our Site like mouse clicks, text form inputs, scrolls and swipes, loading spinners, pageviews, and Site errors. We use this information to improve our Site and help you find information you are looking for more efficiently on our Site.

Targeted Advertising

Florsheim uses service providers and other third parties such as Google Ads and Criteo Advertising to serve you customized, email, SMS, and internet-based advertisements. Those ad networks use Cookies and other tracking technologies to serve ads based upon your prior visits to our Site and other websites. These ad networks may collect information including your browsing behavior, referring sites, and your response to advertisements.

You may see advertising for Florsheim products in your email or on other websites based on your browser behavior across websites. You may also see our ads on Social Media networks because Social Media networks use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you.

Google AdWords. We use Google AdWords, an online advertising service provided by Google, to serve targeted ads on our behalf across the internet and sometimes on the Site. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google's collection or use of this information, visit Google's Safety Center and Google's Ad Settings and follow Google's personalized ad opt-out instructions. Opting out will not affect your use of the Site.

Rakuten Advertising. We use Rakuten Advertising to collect information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing, and app usage and how you interact with our properties and ads for a variety of purposes such as personalization of offers or advertisements, analytics about how you engage with websites or ads, and other commercial purposes. For more information about Rakuten Advertising's collection, use, and sharing or sale of your Personal Information and your rights, please visit: https://rakutenmarketing.com/legal-notices/services-privacy-policy/and https://rakutenmarketing.com/legal-notices/subject-requests/.

Criteo. We use the Criteo targeted advertising service on our Site. When you visit our Site, Criteo collects a limited amount of data concerning your browsing history, including products you have viewed, put in your shopping cart and purchased. The non-identifying data is collected through ad call and stored with a Criteo cookie for a maximum period of 13 months. Criteo uses that data, among other reasons, to serve targeted advertising on our Site or other advertiser websites. Criteo does not collect your name or full email address. For more information about how Criteo uses your information, you can visit Criteo's privacy policy here. You can also disable the Criteo service by clicking here.

5. DE-IDENTIFIED OR AGGREGATE INFORMATION

We may combine Information you give us with other Information from Florsheim sources, transactions, and communications to create anonymous aggregate data, which describes users as a group but does not reveal the identity of individual users. This may include, but is not limited to, information from Florsheim stores, direct mail, catalogs, emails, text messages, special events, products and applications, or other Florsheim interactions. We may use aggregate data to understand users' needs, to determine user demographics and usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, services, and the Sites. We may aggregate Personal Information and other Information. We will not re-identify that Personal Information and other Information once aggregated.

6. SECURITY

Florsheim has implemented and maintains data security practices and procedures designed to help protect against the risk of unauthorized access and exfiltration, theft, or disclosure of Personal Information in Florsheim's possession or control. Florsheim also requires service providers and other third parties with which it shares Personal Information to maintain reasonable security measures.

WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION — YOU PROVIDE PERSONAL INFORMATION AT YOUR OWN RISK.

7. THIRD-PARTY WEBSITES

For your convenience, the Site may link to, or be linked to, websites not maintained or controlled by Florsheim. This does not imply any affiliation with, or an endorsement, authorization, sponsorship, or promotion of a non-Florsheim website or its owner. Florsheim is not responsible for the privacy policies or practices of any third parties or any third-party websites. If you choose to access third-party websites, you do so at your own risk, and you should read the terms and conditions and privacy policies for each website that you visit.

8. SOCIAL MEDIA WEBSITES

Florsheim participates in Social Media platforms such as Facebook®, X®, Instagram® and YouTube® ("Social Media") that enable online sharing and collaboration among customers. This Site may allow you to connect to and share information with these various Social Media platforms. These features may require us to implement Cookies, plug-ins, and application protocol interfaces (APIs) provided by those Social Media platforms to facilitate those communications and features.

By choosing to use any third-party Social Media platform or choosing to share content or communications with any Social Media platform, you allow us to share information with the designated Social Media platform. We cannot control any policies or terms of any Social Media third-party platforms. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms. As a result, we cannot be responsible for any use of your Information or content by a third-party platform, which you use at your own risk.

YouTube. We may use the YouTube application programming interface (API) Services to allow you to access YouTube content from our Site. Your use of YouTube is governed by YouTube's Terms of Service and Privacy Policy and not by our Terms of Use or Privacy Policy. We encourage you to read the YouTube Terms of Service and Privacy Policy which are available on its website at https://www.youtube.com/t/terms.

9. ACCESS BY CHILDREN

The Site is not directed at children 16 years of age and under. We do not knowingly collect, use, or share Personal Information from children 16 and under. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

10. YOUR CHOICES

We recognize that you may want to limit how your Personal Information is used and shared. We currently offer the following choices and options:

Updating your Personal Information. You may update your Personal Information by contacting us as described below.

Limits on Targeted Advertising. In addition to the methods described in Section 4, if you wish to limit receipt of targeted advertisements you may:

Click on the displayed icon on that advertisement to receive more information and you may choose to opt out;

Change your settings with individual browsers or ad networks; and

Visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt outs you request, you may still see our ads. In addition to the methods described above, if you wish to limit receipt of targeted advertisements you may click on the displayed icon on that advertisement to receive more information and you may choose to opt out.

If you opt out, you may still receive online advertising from Florsheim, which is based on your preferences or online behavior. Florsheim uses multiple online advertising programs, so opting out of one program does not opt you out from all online advertising. If you opt out of Florsheim's marketing and advertising, this does not affect third-party advertising practices, so you may still see Florsheim advertisements.

Opt Out of Marketing Emails. If you sign up to receive electronic communications, you consent to our sending such electronic communications to you using the email address you provide. These messages may use information automatically collected based on your actions while on our Sites and may prompt messaging such as cart abandon messages or promotional messages tailored to your interests. If you no longer want to receive electronic marketing communications from Florsheim, you should use the "unsubscribe" button found on the emails you received or contact Florsheim Customer Service, and request to be unsubscribed. Within ten (10) days of receipt of your unsubscribe request, Florsheim will remove you from our distribution list unless you request to be added again in the future.

Opt Out of Text Notifications. You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our Sites and may prompt messaging such as cart abandon messages or promotional messages tailored to your interests. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by replying "STOP" to our text messages. For more information about text messages, see our Terms and Conditions.

11. ACCESS FROM OUTSIDE THE UNITED STATES

The Site is intended for consumers within the United States. If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities outside the United States may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the European Union or other jurisdictions.

12. CONTACT US

You may contact Florsheim with questions or comments regarding this Privacy Policy and this Site as set forth below:

Mail:

Florsheim

333 W Estabrook Blvd

Glendale, WI 53212

Website: www.florsheim.com

Email: florsheimprivacypolicy@weycogroup.com

Phone: 877-557-0062

13. YOUR STATE SPECIFIC PRIVACY RIGHTS

Residents of certain states have additional rights regarding their Personal Information or Personal Data. California law provides residents with rights to know, access, correct and delete certain personal information, and the right to opt out of cross-context behavioral advertising, also referred to as targeted advertising. Similar rights exist for residents in certain other states, including Virginia, Texas, Oregon, Utah, Connecticut, Montana, and Colorado. More detail about how we respond to rights requests from consumers of states with consumer privacy laws is below.

In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for residents in these states. Certain capitalized terms not defined in this Policy have the meanings set forth in those state laws.

How to Exercise Your State Consumer Privacy Rights

1. The Right to Opt Out of Sharing Your Personal Information for Targeted Advertising

Depending on where you live, you may have the right to opt out of our sharing your personal information for targeted advertising. You may exercise your Right to opt out in the following ways:

Opt Out Webform and Email

You may submit your opt out request by:

Email: florsheimprivacypolicy@weycogroup.com

Webform: Consumer Privacy Request Form (florsheim.com)

Opt Out Signal: You may opt out of the sharing of your Personal Information by using a state-approved opt out signal, such as the Global Privacy Control (GPC), to opt out of targeted advertising at the browser level. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

2. The Right to Know Your Personal Information

You may have the right to confirm that we process your Personal Information and to access the Personal Information we maintain about you.

Oregon residents may also request a list of third parties to which we disclose Personal Information.

3. The Right to Request the Deletion of Personal Information

Depending on the state in which you live, you have the right to request that we delete Personal Information we collected from you or the right to request that we delete all Personal Information we have collected about you. We will comply with such request and direct our service providers to do the same, subject to certain exceptions permitted by applicable law.

4. The Right to Correct Your Personal Information.

Depending on where you live, you have the right to request that we correct your inaccurate Personal Information. If you request that we correct inaccurate Personal Information about you, we will use commercially reasonable efforts to correct it. If necessary, we may ask that you provide documentation showing that the information we retained is inaccurate.

5. The Right to Data Portability

You may request a copy of the Personal Information or Personal Data you previously provided to us in a portable, and, to the extent technically feasible, readily usable format.

How to Exercise These Rights

Email: florsheimprivacypolicy@weycogroup.com

Webform: Consumer Privacy Request Form

Who May Exercise Your Rights. You may only make a request to exercise your rights on behalf of yourself. A parent or legal guardian may make a request on behalf of their child.

Verifiable Consumer Requests. To verify your request, you must provide sufficient information to allow us to reasonably verify you are the person about whom we collected Personal Information, and you must describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to your request.

When we receive your request to exercise your rights: (a) we will acknowledge receipt of your request; (b) we will try to match the information you provide in making the request with information we already maintain about you; (c) if required to verify your identity, we may ask you to provide additional information, including personal information, or to log into your existing account with us; (d) we will consider various factors when determining how to verify your identity, such as the sensitivity and value of the data, the risk of harm, the likelihood of fraud, etc.

We will only use Personal Information we collect during the verification process for the purpose of verifying your identity. If we are unable to verify your identity as required by applicable laws and regulations, we will decline to comply with your request, and let you know why.

Authorized Agents. Depending on the state in which you live, you may be able to authorize an agent to exercise certain rights on your behalf. If you choose to use an authorized agent to submit a request on your behalf, you must (a) provide signed permission to that authorized agent to submit requests on your behalf, and (b) verify your identity.

We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.

When We Will Respond. We will try to respond to your request within 45 days. If we require additional time, we will inform you of the reason and extension period. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. For data portability requests, we will select a format to provide your Personal Information to you. We may charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded.

Right to Non-Discrimination. We do not discriminate against anyone for exercising any privacy right listed in this Policy.

ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

In the last 12 months we have not Sold your Personal Information to a third party for monetary compensation. In the last 12 months, we have Shared Personal Information with third parties for the purposes of serving Targeted Advertising and to perform data analytics.

Categories of Personal Information We Have Collected. During the past 12 months, we have collected the following categories of Personal Information: Identifiers, Protected Classifications, Commercial Information, Internet Activity, Employment Information and Education Information.

Categories Of Personal Information Disclosed for A Business Purpose. During the past 12 months, we have disclosed the following categories of Personal Information for a Business Purpose: Identifiers, Protected Classifications, Commercial Information, Internet Activity, Employment Information and Educational Information to the Sources described in this Policy.

Sharing Personal Information. In the last 12 months we have not Sold your Personal Information to a third party for monetary compensation. We have Shared Personal Information with third parties for the purposes of serving targeted advertising. You have the right to opt out of the Sale or sharing of your Personal Information by clicking here.

We Do Not Use or Disclose Sensitive Information. We do not use or disclose Sensitive Information, as defined in the CCPA.

Financial Incentive Offerings

We offer product samples, discounts, coupons, survey rewards and sweepstakes or contest rewards from time to time. In exchange, we will collect, use, share and retain certain Personal Information from you in order for us to ship the sample. We will also maintain and utilize the Personal Information you provide for future marketing purposes. These product samples, discounts, coupons, survey rewards and sweepstakes or contest rewards may be considered a financial incentive under CCPA. These financial incentives are reasonably related to the value of the Personal Information you provide.

We make a reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation from brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer.

Shine the Light

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of personal information disclosed, by contacting us at florsheimprivacypolicy@weycogroup.com

APPEAL PROCESS

Right to Seek an Appeal. If you disagree with our refusal to take action on your request to exercise your privacy rights, you may ask us to reconsider. You must submit your request within 60 days of your receipt of our denial. You may submit your request to us by:

Email: florsheimprivacypolicy@weycogroup.com, or

Mail:

Florsheim

333 W Estabrook Blvd

Glendale, WI 53212

Appeal Timeframe. Once we receive your appeal request, we will acknowledge and start processing your request. Within 45 days of receiving your request, we will inform you in writing of any action taken or not taken in response to your request, including a written explanation of the reasons for our decision.